Zone

Meet people in your friendzone with the same hobby like you are

My Role
UX Designer, Product Designer, Project Manager
Team
UX Designer, Product Designer, Project Manager
Time
2 months
Features
UIUX
Market/User Research
App Design
Glimpse of the final solution
Challenge
Dating app now is viral, but it's not enough
Dating apps feel too intentional and transactional, making interactions rigid and rushed, which prevents trust and genuine relationships from forming.

63% of 18-24 years old dating app users on dating app for purpose other than romance or sexual relationship

Prefered Way to meet future partner by Hims 2025

Prefered in Person
Others

82% adults aged 18–65dating app reported preference of meeting in person rather than online

Persona
Devin Finn
32/Engineer

“It’s so hard to keep the conversation going and ask out the girls”

Dating app Experiences: 7
Status: Single
Needs
“I want to create natural conversations and meet girls like I meet friends”
Challenge
“I want to create natural conversations and meet girls like I meet friends”
Needs
“I use it for networking and to find people to hangout with.”
Challenge
“I worry about we have nothing in common and it would be awkward to meet in-person”
CICI
22/Student

“I feel insecure using dating apps; I don’t know them in real life”

Dating app Experiences: 1
Status: Single
Market Analysis
Problems with Traditional Dating Apps
1st
a person holding a cell phone with a picture of a man on it
Modelity
Focused on judging people by appearance (swiping left/right).
How users feel
Difficult to create deeper bond
Circled 2
Modelity
users are complete strangers with no real-life connections.
How Users Feel
People become more cautious and suspicious of others’ intentions.
Circled 3 C
Modelity
Once matched, conversations often start without any shared context.
How Users Feel
Interactions feel unnatural, and hard to sustain
Advantages of Social Media Interactions
1st
white Android smartphone
Modelity
Travel photos, music, and lifestyle posts give people something tangible to react to.
Benefits
The flow of interaction is closer to how people connect in real life.
Circled 2
Modelity
Friends of friends or overlapping circles provide accountability.
Benefits
This shared social context makes users appear more genuine.
A group of friends taking a selfie with a phone against a building with shutters, enjoying the golden hour light.
Opportunity Statement
Dating app now is unnatural
Dating apps feel too intentional and transactional, making interactions rigid and rushed, which prevents trust and genuine relationships from forming.
Design
Low Fidelity Prototypes
Flowchart
Wireframes
Design Methodoloty
Mobile Application