Investigated Matterport's future direction on Metaverse and designed an innovative and immersive Metaverse experience.
VR
UIUX
Market/User Research
3D Modeling/Rendering
2023.1-2023.4
VR Experience
Document the experience
AR Experience
Relive the same experience
Prototype
Glasses mock up and explosion view
Market&Trend Analysis
Breaking down the Metaverse
The metaverse is the idea of a virtual world that offers sovereign digital ownership, unique online identities, interconnected environments, and immersive experiences.
Marketing & Trends Research
Opportunities In Metaverse
As the metaverse continues to evolve, the range and scope of opportunities will likely expand, opening new frontiers for innovation, entrepreneurship, and creative expression.
Marketing & Trends Research
Current Painpoints in memory documentation
1. People have increasing needs to document their lives
2. Current documentation methods is unable to provide realitic experience
3. Metaverse lacks related function and platform
Marketing & Trends Research
Gains In using metaverse for sharing moments
1. Effortlessly capture and store real-time experiences.
2. Re-live and share immersive memories with ease.
3. Connect and engage within a communal virtual space.
Challenge
Matterport in Metaverse
Matterport Sponsored project
- Create an intuitive and engaging interface to leverages Matterport’s technology to create immersive experiences. - Enhance user engagement on the use of Matterport's technology in Metaverse and support virtual real estate and e-commerce applications.
1. Ecosystem Map
Strategic Partnerships and Tailored Market Strategies
By understanding different user groups within the metaverse, we are able to design features that cater specifically to their needs.
2. Stake holders
User-Centric Design
We also gained insights into how users engage with the metaverse, helping to create more intuitive and engaging user experiences.
3. Marketing & Trends Research
Targeting the Direction of Our Approach
By leveraging Matterport’s 3D capture technology, we can design user interface that enhance user engagement through intuitive and immersive interfaces
Opportunity: As-Is Journey Map
Current Painpoints in memory documentation
People have increasing needs to document their lives Current documentation methods is unable to provide realitic experience Metaverse lacks related function and platform
To-Be Journey Map
MICO, the Perfect Sharing platform
Effortlessly capture and store real-time experiences.Re-live and share immersive memories with ease.Connect and engage within a communal virtual space.
How can we capture memory as it is?
Elevate our way to reminiscent to the next level
The Next Generation of Photo
How can we relive the moments as it was in our memory? We should be able to capture memory as it is so it would never fade away.
Photo cannot replace a realistic immersive experience
Anna
26
Digital Content Creator
Attitude
“I’m confident about the Metaverse and willing to join the Metaverse.”
Needs
More efficient tools for creating digital content.
Concerns
There should be a solid solution to connet the two worlds.
Jack
22
Student
Attitude
“For me the Metaverse is more like an immersive world for entertainment.”
Needs
Better immersive experience
Concerns
The barrier of entering the Metaverse should be lowered
Problem Description
Our Life Without MICO
The process of take a photo and looking back on it on our devices are very unnatural. And it doesn't capture the nature of memories. A lot of information are lost in the process.
Solution Description
MICO Revolutionary Change on Memory Documentation
MICO enables users to document and relive their moments vividly and realistically, while easily sharing these immersive experiences on social media for more engaging and interactive connections.
Capturing the moment while enjoying it.
Share the view and enjoy it with others
Revisit first person perspective experience
Business Model
Metaverse Economy Model
Facilitating Content Creation: By making it easy to capture and share immersive experiences, the design lowers the barrier to content creation, enabling more users to build followings and influence.
Common Users Activities
Enhancing Engagement: The shared experiences are more engaging, which can help users grow their audiences and create opportunities for monetization through partnerships, sponsorships, and advertising.